Since coming on board in 2011, Asher Budwig has elevated Lola’s Cupcakes into a thriving brand now employing more than 350 people across 40 retail locations – complete with pioneering chilled collection lockers. Under his direction, the company’s e-commerce platform has soared, making Lola’s signature treats accessible nationwide. Guided by Asher’s forward-thinking leadership, the range has expanded beyond cupcakes to include an indulgent lineup of cakes, brownies, cheesecakes, and a dedicated wedding collection. Through his passion for product innovation and unwavering commitment to quality, Asher continues to shape Lola’s into a beloved and ever-evolving destination for dessert lovers everywhere.