Having previously spent his career in finance and private equity, Christian West, founded PICK.YOUR.OWN. (P.Y.O.) to create a healthier, more sustainable lunch option for London’s busy workforce. Passionate about organic and regenerative farming, P.Y.O. sources all its produce from these farms to ensure the highest quality produce, while offering a subscription model that provides customers with discounted items, reusable lunch boxes, and cups. This initiative helps reduce their carbon footprint, saves them money, and benefits the planet one meal at a time.