Michael is co-founder of Crunch – a fresh and unconventional food to go concept he launched straight out of university, alongside Sacha Yonan. Choosing to pivot away from traditional career paths, they built Crunch around what mattered most to them: shared passion, creativity, and challenging the status quo. Designed to break the usual rules of the category, Crunch brings a bold new approach to sandwiches and fast-casual dining, leading what they describe as the sandwich uprising.