Leo is strategy & innovation director at KFC UK & Ireland, where he leads insight, menu innovation and new concepts to define the future growth of the brand. With a background in creative agencies including BBH, and brand-side experience at LEON and the Japanese café brand Tombo, Leo brings a blend of creativity, commercial thinking and real-world execution. Born in Tokyo and raised in London, he has a deep passion for food, culture and retail, and has spent the past six years at KFC across the UK & Ireland helping shape the brand’s growth, innovation and relevance for the next generation.