Romy joined Knoops, the leading retailer of expertly crafted chocolate drinks, as CMO in 2024 to help the team realise the ambition of creating a new category – doing for chocolate drinks what has been done for barista coffee. Before Knoops, Romy was global brand director at KellyDeli, an artisan sushi concept with 1,200 retail locations across the UK and Europe. From 2013-2021, Romy was marketing & commercial director at GAIL’s Bakery. Prior to GAIL’s, Romy was at BBH advertising agency, creating fame through strategy and creativity for global and British brands. Romy’s favourite Knoops is a 64% hot chocolate with sea salt.